How to Use Shopify Collabs to Get More Sales?

Shopify is a powerhouse for eCommerce entrepreneurs, offering robust tools to scale and optimize online stores. One of its game-changing features is Shopify Collabs—a built-in influencer marketing tool designed to help merchants connect with creators, drive brand awareness, and boost sales.

With influencer marketing expected to grow to $24 billion by 2025, integrating Shopify Collabs into your marketing strategy can significantly improve your revenue and customer engagement. In this blog, we’ll explore how Shopify Collabs works, why it’s beneficial, and how you can leverage it effectively to increase sales for your Shopify store.

What is Shopify Collabs?

Shopify Collabs is a platform that connects Shopify store owners with influencers, affiliates, and brand ambassadors to drive sales. Instead of searching for the right influencers manually, Shopify Collabs provides a seamless way to recruit and manage collaborations.

With Shopify Collabs, you can:
✅ Find and partner with influencers relevant to your niche
✅ Offer exclusive discount codes and affiliate commissions
✅ Track sales and campaign performance from a central dashboard
✅ Automate influencer payments
✅ Manage long-term partnerships with brand ambassadors

According to HubSpot, businesses earn an average of $5.78 for every $1 spent on influencer marketing, making it one of the most effective digital marketing strategies today.

How to Use Shopify Collabs to Get More Sales?

1. Set Up Shopify Collabs on Your Store

Before you start collaborating with influencers, you need to install and set up Shopify Collabs:

1. Install Shopify Collabs: Go to the Shopify App Store, search for Shopify Collabs, and install the app.

2. Customize Your Collab Page: This page serves as an application portal for influencers to join your program. Add brand details, perks, and expectations.

3. Set Up Commission & Rewards: Define your commission structure (e.g., 10%-20% per sale) and offer additional perks like free products or exclusive discounts.

4. Create Discount Codes & Affiliate Links: These allow you to track influencer-driven sales and measure performance.

👉 Pro Tip: Offer a higher commission rate to top-performing influencers to incentivize long-term partnerships.

2. Find the Right Influencers for Your Niche

Not all influencers are the same. The key to success with Shopify Collabs is choosing the right creators who align with your brand values and target audience.

• Use the Shopify Collabs Directory: Find influencers with proven engagement in your niche.
• Analyze Audience Engagement: Choose influencers with high engagement rates rather than just high follower counts. (Ideal engagement: 3%-5% per post).
• Check Past Collaborations: See which brands they’ve worked with before to gauge authenticity.

💡 Example: If you run a fitness brand, partnering with a micro-influencer (10K-50K followers) in the fitness niche might yield better results than a celebrity with a million followers.

3. Provide Creators with the Right Content & Tools

To maximize influencer-driven sales, you must equip them with high-converting content and tools:

✔️ Branded Assets: High-quality product images, videos, and promotional banners.
✔️ Unique Discount Codes: Personalized codes like FITNESS10 (10% off) to drive urgency.
✔️ Affiliate Links: Short, trackable links to measure traffic and sales performance.
✔️ Content Guidelines: Ensure they highlight key benefits and features of your products.

👉 Pro Tip: Share best-performing UGC (User-Generated Content) across your social media and ads for added reach.

4. Leverage Multiple Collaboration Strategies

Shopify Collabs allows store owners to experiment with various influencer marketing tactics. Here are a few:

a) Affiliate Partnerships

• Give influencers an affiliate link with a commission per sale.

• Track results via the Shopify Collabs dashboard.

✅ Best for: Long-term sales growth with consistent promotion.

b) Product Seeding (Gifting)

• Send free products to influencers in exchange for honest reviews.

• Works well for beauty, fashion, and tech brands.

✅ Best for: Generating authentic content and social proof.

c) Sponsored Content

• Pay influencers for dedicated posts, Reels, or YouTube videos.

• Helps with brand awareness and credibility.

✅ Best for: Immediate visibility and traffic boost.

d) Brand Ambassador Programs

• Recruit loyal influencers as long-term brand advocates.

• Provide exclusive perks, early access, and revenue-sharing deals.

✅ Best for: Building community and trust around your brand.

5. Track Performance & Optimize Campaigns

Measuring results is crucial for scaling your influencer marketing efforts. Use Shopify Collabs Analytics to track:

• Clicks & Traffic: How much traffic influencers drive to your store.
• Conversion Rates: The percentage of visitors who complete a purchase.
• Revenue Generated: Total sales from influencer referrals.
• Best-Performing Influencers: Identify top performers and scale partnerships.

👉 Pro Tip: Use Shopify analytics and UTM tracking for more in-depth insights on influencer-driven sales.

Key Benefits of Shopify Collabs for eCommerce Brands

• Lower Customer Acquisition Costs (CAC) – Influencer partnerships are often cheaper than paid ads.
• Boosts Social Proof & Trust – 92% of consumers trust peer recommendations over brand ads.
• Targets Engaged Audiences – Influencers help you reach a pre-qualified audience.
• Higher ROI Compared to Paid Ads – With a 5.78x ROI, influencer marketing can outperform traditional ad campaigns.