Case Study: How Ecommerce Small Task Boosted a Shopify Store’s Organic Sales by 312% in 6 Months

Client Overview

Client Type: D2C Apparel Brand (Shopify Store)
Industry: Fashion & Lifestyle
Platform: Shopify
Location: India
Engagement Duration: 6 Months
SEO Partner: Ecommerce Small Task

Goals

• Increase organic traffic and visibility for product/collection pages.

• Reduce dependency on paid ads.

• Improve keyword rankings and ROI.

• Enhance product discoverability through Generative Engine Optimization (GEO).

The Challenge

When this client approached Ecommerce Small Task, their store had solid branding but weak SEO performance.

Key issues included:

• Low organic visibility: 92% of traffic came from paid ads.

• Duplicate product URLs due to Shopify variant structure.

• Missing Schema markup for products, reviews, and FAQs.

• Generic content: Product descriptions reused manufacturer text.

• No long-tail keyword targeting: Focused only on short keywords like “buy dresses online”, which were too competitive.

The goal was clear — build a sustainable SEO foundation that drives consistent organic revenue.

Our Shopify SEO Strategy

At Ecommerce Small Task, we approached this project with a data-driven, conversion-first mindset — combining Shopify technical SEO, long-tail keyword optimization, and content strategy.

Phase 1: Shopify Technical SEO Audit

Our Shopify eCommerce SEO experts conducted a complete technical audit and fixed:

• Duplicate content from tag and variant pages.

• Canonicalization and sitemap issues.

• Site speed: Improved from 48 → 92 on mobile using image compression and script cleanup.

• Added Product, Breadcrumb & FAQ Schema.

• Optimized robots.txt and structured navigation for crawl efficiency.

💡 Result: Crawlability improved by 68%, and page indexing increased within 3 weeks.

Phase 2: Keyword Research & On-Page Optimization

We focused on long-tail, buyer-intent keywords such as:

• “Shopify SEO expert for small business eCommerce store”

• “Hire Shopify SEO consultant India for eCommerce growth”

• “How to optimise product pages on Shopify for search”

• “Shopify store SEO checklist 2025 for product pages”

Our on-page SEO included:
✅ Writing unique, conversion-focused product descriptions.
✅ Optimizing H1, H2, and alt text with intent-based keywords.
✅ Creating internal links between product, collection, and blog pages.
✅ Updating meta titles/descriptions with CTR-focused copy.

💡 Result: 54 new keywords ranked on Page 1 within 90 days — including transactional terms that brought ready-to-buy users.

Phase 3: Content Marketing & GEO Optimization

We built a content strategy aligned with Generative Engine Optimization (GEO) to improve visibility on AI-powered search engines (ChatGPT, Gemini, Perplexity).

Content Created:

• Blog series:

  • “Shopify SEO long-term growth vs paid ads ROI”

  • “How to optimise Shopify collection pages for search engines”

  • “Long-tail keyword strategy for Shopify eCommerce blog”

• Structured FAQs added to key landing pages.

• Product content written in a natural, conversational tone for AI retrieval.

💡 Result: Organic impressions grew by 146% and referral traffic from AI-driven engines increased by 27%.

Phase 4: Authority Building & Conversion Optimization

We implemented off-page and conversion strategies:

• Acquired backlinks from industry-specific publications and Shopify resources.

• Added verified reviews, brand story, and product videos for trust signals.

• Improved mobile checkout experience and implemented one-click checkout.

• Added internal CTAs and product schema for higher SERP click-through.

💡 Result: Domain authority improved from 23 → 39, and checkout conversions increased from 1.6% → 3.5%.

Results After 6 Months

Client Feedback

“We had worked with multiple SEO agencies, but none understood Shopify like Ecommerce Small Task. Within months, our traffic and revenue shot up. What impressed us most was the transparency, detailed reporting, and real ROI focus.”
— Shopify Store Owner

FAQs – Shopify SEO Case Study

Q1: How long does it take to see Shopify SEO results?

Usually, 3–6 months for significant traffic and ranking growth.

Q2: Can small Shopify stores afford professional SEO?

Yes! Ecommerce Small Task offers budget-friendly, scalable solutions tailored for startups and SMBs.

Q3: How does GEO help with AI visibility?

Generative Engine Optimization ensures your content appears in AI search summaries, improving brand exposure across emerging platforms.

Q4: Do you provide regular reports and ROI tracking?

Absolutely. Our clients receive detailed reports tracking rankings, traffic, sales, and ROI improvements monthly.